Friday, April 17, 2009

Meet the designers - 3G Actualwear

For the uninitiated, 3G Actualwear is the brother brand to the ground-breaking Canadian men’s underwear specialists Gregg Homme, who brought their decades-long experience in quality, style and comfort to a new trend-setting paradigm. Since 2007, 3G’s newcomer status wasted no time in establishing its worth through its confident, eye-catching edge that is the perfect alternative to the traditionally racy Gregg Homme line, yet fans of Gregg Homme will definitely find items in the 3G assortment worth adding to their wardrobe.

The greatest strength of 3G mens underwear lies in its effortless ability to blend top-grade fabric materials with compelling prints and brilliant colors in a multitude of styles. Every single one of 3G’s undergarment collections has been carefully calculated to boast a theme that’s fun and practical to wear, and if you’re picky about underwear, you’ll appreciate the fact that the choices here range very wide to suit your different tastes, moods and activities. As you’ll soon realize, 3G is more than simply underwear; from low-rise briefs to crewneck t-shirts to accessorized swimwear, 3G has you covered comfortably no matter how hard you play, no matter how finicky you are…

A quick look at some of 3G’s exciting collections will give you an idea just how far-reaching this brand dares to go: 3G’s Active line is a basics collection made from 78% nylon/22% lycra, is the perfect undergarment for everyday wear and is offered as a thong, brief, boy short, biker short, or muscle shirt. The Army line is a very tough-looking collection in a black/white/grey camouflage print and can be worn as a pouch, thong, brief, boxer, tank top or muscle shirt. The Organik collection by 3G is made from a 91% Organic Cotton/9% lycra hybrid fabric that contains no synthetic fibers and stretches over your skin comfortably and stylishly. The ultra-thin Shine collection is for lovers of sleeky-sheer undergarments that wear like a second skin, made from 93% viscose/7% lycra. The popular Not Made In China collection is basicwear with a fashion message, made from good ol’ reliable 95% cotton/5%lycra and can be worn as a brief, boxer, t-shirt or muscle shirt. For an example of 3G’s discerning eye for remarkably fun prints, check out the smile-inducing Evolution collection with its effortless marriage of friendly peace signs and eco-green tones; wear it as a pouch, thong, brief, boxer, or tank top. If you’re feeling dangerous, the bad-ass Toxxik line gives off precariously fun vibes with its black & white skull and crossbones print; choose from a thong, brief, boxer or muscle shirt and the mesh versions of each for variety and a different feel.

An important part of 3G’s varied assortment of products is its striking swimwear line, which includes sleek accessorized army-style trunks and wave-slicing board shorts. 3G’s Vogue swimwear is a form-fitting trunk with male-enhancing stitching, made from a very comfy 80% polyamide/20% elastane and is available in five colors. The army-look swimwear is available in three colors, also made from 80% polyamide/20% elastane and features dual frontal pockets and adjustable straps for a rugged, masculine look. The board short reaches to just above the knee, features a criss-crossing drawstring, available in six color designs and is made from 100% polyester. All of 3G’s swimwear products are equipped with drawstrings, functional pockets, the characteristic green 3G logo and inimitable fashion sense.

To summarize the vision of a brand that would rather set trends than follow the flock, 3G breathes new life into a constantly-evolving industry that tends to be over-saturated with gimmicks and sub-standard fabrics that cater to the ‘quantity over quality’ mindset that plagues virtually every aspect of the underwear trade. As explained before, the designers of Gregg Homme decided to do something about it and launch 3G, which has the advantage of its parent companiy’s years of industry smarts while setting itself apart with a distinctive foundation of style and comfort that precious few new brands can brag about. Breathtakingly original without being unnecessarily edgy, 3G’s popularity is undeniably on the rise, judging by sales that continue to increase. Reward yourself by being adventurous - be the first guy in your entourage to grab some of 3G’s products here at!